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ABB launches next generation cobots to unlock automation for new sectors and first-time users

Description

These stronger, faster and more capable cobots will accelerate the company’s expansion in high-growth segments including electronics, healthcare, consumer goods, logistics and food and beverage, amongst others, meeting the growing demand for automation across multiple industries.
GoFa™ and SWIFTI™ are intuitively designed so customers need not rely on in-house programming specialists. This will unlock industries that have low levels of automation, with customers able to operate their cobot within minutes of installation, straight out of the box, with no specialized training.

“Our new cobot portfolio is the most diverse on the market, offering the potential to transform workplaces and help our customers achieve new levels of operational performance and growth”, said Sami Atiya, President of ABB’s Robotics & Discrete Automation Business Area. “They are easy to use and configure and backed by our global network of on-call, on-line service experts to ensure that businesses of all sizes and new sectors of the economy, far beyond manufacturing, can embrace robots for the first time.”

ABB’s cobot portfolio expansion is engineered to help existing and new robot users accelerate automation amid four key megatrends including individualized consumers, labor shortages, digitalization and uncertainty that are transforming business and driving automation into new sectors of the economy. The expansion follows the Business Area’s focus on high-growth segments through portfolio innovation, helping to drive profitable growth.

Automation driving the future of manufacturing

In a global survey1 of 1650 large and small businesses in Europe, the US and China, 84 percent of businesses said they will introduce or increase the use of robotics and automation in the next decade, while 85 per cent said the pandemic had been “game changing” for their business and industry, with COVID-19 a catalyst for accelerating investment in automation.

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